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PRACTICE CONSULTING & HEALTHCARE MARKETING

Mary E. Estes
Professional Background

Mary Estes is an award-winning, senior marketing communications professional experienced in communications strategies that help clients meet their business objectives.

Her strength is designing public relations and marketing communications programs focused on achieving measurable results. She is especially skilled in media relations that improve business and public image. She achieves media placements for clients on a regular basis in the Tampa Bay, regional and national markets, and has won numerous honors for her communications strategies.

A graduate of University of Georgia School of Journalism, Estes spent 10 years as a journalist in the Knight-Ridder newspaper chain After serving as a writer and editor for one of its largest newspapers, she expanded her skills into marketing communications that includes a focus on healthcare.

Her programs to enhance the image of Tampa Bay's largest not-for-profit health care systems won a coveted first place from the International Association of Business Communicators. She was on the marketing consulting team that served one of the country's leading rehabilitation hospital chains. She developed the branding program for a major laboratory billing and management consulting firm, and she has consulted for physician groups that need to raise awareness of their practice specialties within their service market.

Estes received top awards from the Public Relations Society of America and the American Hospital Association's Society for Health Care Marketing and Public Relations. Her communications strategies in the areas of emergency medicine, pediatrics, cancer and senior care have won her recognition of excellence in healthcare industry trades associations.

Services Provided:
Marketing/Communications Strategy, Media Relations, Advertising, Promotions, Crisis Communications, Public Speaking, Research, Writing, Events and Budget Management.

Healthcare Client List:
Rehab Corporation of America	Almased USA
CHOICE Medical Management	Laboratory Billing Solutions
Canterbury Tower ACLF/SNF	The Fertility Experts
Watson Center for the Blind and Visually Impaired	Geac Public Safety
H.L. Moffitt Cancer Center & Research Institute

Estes & Company
2906 Coachman Ave.
Tampa, Florida 33611-2810
813-839-3324

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“Even though they (InVantage) started mid-way through the month, the total receipts of my practice for August 2001 exceeded my previous monthly average by over 25%.

Three out of the next four months to the end of the year we increased revenue an average of 20%”.
J. Murad Haid, M.D.
Elko Diagnostic Imaging